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Think Social Media is just for kids?…think again.

From Socialnomics by Erik Qualman:

• If Facebook was a country it would be the 4^th largest
• The fastest growing segment on Facebook are 55-65 year old females
• It took TV 13 years to reach 50 million users, it took Facebook 9 months to reach 100 million

Combine this with some staggering stats about consumer behavior:

• 25% of search results for the worlds’ top 20 brands are links to user-generated content
• 35% of bloggers post opinions about products or brands

What results is a shift from consumer preferences being informed by brands to consumer preferences being informed by their social media network.

It’s all about word of mouth – and the world of mouths we listen to is ever expanding thanks to our network of online friends.

Personally, I base every iphone app I buy (even the free ones) on user reviews and almost never read the application description.

What was the last thing you bought or didn’t buy because of an opinion you received via Twitter or Facebook?

Published on December 3rd, 2009