blog archive
Rhoost online purchase has gone live!
We’re using this week’s blog to highlight a rather momentous occasion for Team Rhoost – online purchasing going live! That’s right, you can now officially purchase Rhoost child-proofing products.
We owe a huge thanks to Ira Cummings, our amazing website developer who has been working with us since day one. Ira’s sense of style and design is matched by his deep understanding of what it takes to create a clean, user-friendly website.
Truth be told, we would also be remiss if we didn’t mention how patient and responsive he has been – which is not always an easy task when you’re working with two strong-willed women!
Thanks to Ira – Team Rhoost is one step closer to bringing function and style to childproofing to YOUR home!
Published on March 6th, 2010
A look back at Rhoost in 2009
Hey everyone else has a top 10 list for 2009 – why not us? So here it is, the Rhoost 2009 Top 10 List:
Ten – officially launching Rhoost Edge and Sling at ABC Show.
Nine – experiencing first hand the amazing feedback and insights moms have about products.
Eight – building the Rhoost team, and more importantly, the friendships we have developed.
Seven – pushing ourselves into new limits everyday.
Six – much like her mother, Soledad starts dusting at the age of 2.
Five – transitioning from PC to Apple (V’s new years resolution is to get an iphone).
Four – reaching new heights in time efficiency by maintaining full-time jobs while starting a business.
Three – finding our favorite wine of the year, 2007 Terredora di Paolo Falanghina Irpinia.
Two – the soon to be announced, Rhoost third product…shhhhhhhhh.
And the number one Rhoost happening for 2009 was – seeing our ideas come to fruition, going from paper to product!
We look forward to sharing our progress in 2010!
Finally, here’s wishing all our family, friends, and fans happiness and prosperity in the new year!
Published on January 5th, 2010
Think Social Media is just for kids?…think again.
From Socialnomics by Erik Qualman:
- If Facebook was a country it would be the 4th largest
- The fastest growing segment on Facebook are 55-65 year old females
- It took TV 13 years to reach 50 million users, it took Facebook 9 months to reach 100 million
Combine this with some staggering stats about consumer behavior:
- 25% of search results for the worlds’ top 20 brands are links to user-generated content
- 35% of bloggers post opinions about products or brands
What results is a shift from consumer preferences being informed by brands to consumer preferences being informed by their social media network.
It’s all about word of mouth – and the world of mouths we listen to is ever expanding thanks to our network of online friends.
Personally, I base every iphone app I buy (even the free ones) on user reviews and almost never read the application description.
What was the last thing you bought or didn’t buy because of an opinion you received via Twitter or Facebook?
Published on December 3rd, 2009
WOM = WORD OF MOM: Moms do the buzzing
Did you know:
- 67% of moms would rather get information from a peer mom like themselves than a celebrity mom
- 80% of moms go online to do their consumer research
- 88% of moms said they rely on the Web for parental guidance, advice, and ideas for raising their children
So what does this mean? It means that word of ‘mom’ and social media are critical in marketing to today’s mom.
We saw this in action this week at the Mommmies Who Shop Holiday Market Event. Buzz for the event spread quickly through blogs like Boston Handmade, through Twitter and Facebook and the like, and through moms talking to other moms…
The event itself focused on products made by moms themselves! Papa Products 1Z’s and the amazing and eco-friendly clothing by The Measure were huge hits!
The atmosphere really highlighted what the statistics implied – moms were informing, listening and learning. All this on the backdrop of great food (still thinking about those red velvet cupcakes) and great wine (the pinot so complimented the warm artichoke and spinach dip), what could be better?
Sorry you missed it? Well then, get online and get connected:
Have other good resources? Let us know!
Statistics Source: Moms2Moms.com
Published on November 20th, 2009
Giving back…it’s the new black
After attending the amazing Room to Grow Gala this weekend in Boston we thought we’d dedicate this week’s blog to recognizing the cultural shift that has happened in the past few years.
The shift is from “me here and now” to “us in the future ”.
From caring about our carbon footprint to supporting fair trade in business to just wanting to give back. It has become clear – we care. And doesn’t it feel so good?
Here are some of the not-so-subtle hints that helped us come to this conclusion:
Philanthropy is no longer just for those with deep pockets. Companies large and small are incorporating giving into their products and their mission – Bugaboo Red and GoGaga
President Obama has made a commitment to forming a Social Entrepreneurship Agency.
Giving has become a social networking challenge! See for yourself at skip1.org and thanks Chris Brogan for turning us on to this.
Like all of you, Rhoost cares too – that’s why our childproofing products, and packaging are made from 100% recyclable materials.
Ali Wing, founder and CEO of Giggle has some great thoughts on social responsibility and business…
What do you think? Chime in!
Published on November 12th, 2009