blog archive
WOM = WORD OF MOM: Moms do the buzzing
Did you know:
- 67% of moms would rather get information from a peer mom like themselves than a celebrity mom
- 80% of moms go online to do their consumer research
- 88% of moms said they rely on the Web for parental guidance, advice, and ideas for raising their children
So what does this mean? It means that word of ‘mom’ and social media are critical in marketing to today’s mom.
We saw this in action this week at the Mommmies Who Shop Holiday Market Event. Buzz for the event spread quickly through blogs like Boston Handmade, through Twitter and Facebook and the like, and through moms talking to other moms…
The event itself focused on products made by moms themselves! Papa Products 1Z’s and the amazing and eco-friendly clothing by The Measure were huge hits!
The atmosphere really highlighted what the statistics implied – moms were informing, listening and learning. All this on the backdrop of great food (still thinking about those red velvet cupcakes) and great wine (the pinot so complimented the warm artichoke and spinach dip), what could be better?
Sorry you missed it? Well then, get online and get connected:
Have other good resources? Let us know!
Statistics Source: Moms2Moms.com
Published on November 20th, 2009
Giving back…it’s the new black
After attending the amazing Room to Grow Gala this weekend in Boston we thought we’d dedicate this week’s blog to recognizing the cultural shift that has happened in the past few years.
The shift is from “me here and now” to “us in the future ”.
From caring about our carbon footprint to supporting fair trade in business to just wanting to give back. It has become clear – we care. And doesn’t it feel so good?
Here are some of the not-so-subtle hints that helped us come to this conclusion:
Philanthropy is no longer just for those with deep pockets. Companies large and small are incorporating giving into their products and their mission – Bugaboo Red and GoGaga
President Obama has made a commitment to forming a Social Entrepreneurship Agency.
Giving has become a social networking challenge! See for yourself at skip1.org and thanks Chris Brogan for turning us on to this.
Like all of you, Rhoost cares too – that’s why our childproofing products, and packaging are made from 100% recyclable materials.
Ali Wing, founder and CEO of Giggle has some great thoughts on social responsibility and business…
What do you think? Chime in!
Published on November 12th, 2009
It’s not just a box, it’s packaging design
So over the past 12 months we’ve been so focused on designing Rhoost child-proofing products we almost forgot that the packaging is as important as the product itself! Simply put – the packaging is the ‘first impression’ the consumer has of your product.
It’s deep ya’ll.
Ask yourself,
- Are the key messages clearly conveyed on your packaging so that even the busiest consumer will notice them?
- Is there consistency in the package design of the entire product line so your brand is immediately recognized?
- Can your box be displayed hanging and on a shelf?
- If your products are green – is your packaging recyclable too?
Like I said, it’s deep.
Worried it will be overwhelming? Thankfully there is help! You can learn from others by looking at packaging you like. There are also great resources out there dedicated to all things packaging. Some of our favorites are The Dieline and the Packaging Diva…yes diva!
For Rhoost, the key messages on our table corner protector and cabinet closure packaging are:
- Safety in the home
- Function without adhesives and screws
- Sustainability – our products and packaging are 100% recyclable
- Portability – you can use Rhoost products anytime, anywhere!
Look for clear messages on our future products as well!
Published on November 5th, 2009
